Internet Marketing Is Everywhere

Most of you who have been reading my blog for some time know that I'm a big fan of getting the word out in any way possible. Whether you're using PR, direct mail, or pay-per-click marketing, being in front of your target audience whenever and wherever they may happen to be is good for your brand. I'm also a huge proponent of networking.

In combination, marketing effectively and networking, with those who can help your cause are a great way to elevate your brand. This creates awareness, interest, and desire. With the help of digital marketing (a.k.a. Internet marketing), these concepts of Networking and Brand Promotion are reaching new heights.

Internet Marketing on the Go!

A while back I published my first book, SEO Made Simple, to share my knowledge of search engine optimization with a segment of my marketing audience who were building web sites, launching blogs, and focused on affiliate marketing. Since then, the book has expanded to reach broader audiences interested in online marketing for themselves, their businesses and even their clients. What I never expected was that by delivering the content in a different format, I would be able to share it with so many more people interested in what I had to offer.

After relaunching my first book digitally (Amazon Kindle), and publishing my second book PPC Made Simple in both digital format and in print, I've discovered a new avenue for sharing information and improving online marketing.

Thinking about how this applies to the businesses that I consult with, I can't help but think about the portability and viewing of information. For example, how are you sharing your information with customers? Brochures and print materials are less important than they once were. Still producing that $40 catalog? Consider printing a smaller catalog and publishing your content online. There you can add reviews, comparisons, and other value adds.

Think Digital to Win the Marketing Game

When I saw my content on an iPad, I almost flipped. Even though it was published electronically, seeing it on an actual device made it real for me. Yet this is what more and more of our customers are interacting with on a regular basis. How will you compete? What's your digital strategy?

Think through all aspects of your marketing plan: Audience, Messaging, Timing, and Offer. Consider the modality that it needs to be delivered in. I'm not suggesting that you stop using print all together but rather consider offering multiple formats that your audience can consume when, where, and however they choose.

Today's take-a-way is that if you're not thinking .mobi or Today's take-a-way is that if you're not thinking .mobi or iPad or Smart phone, think again. How is the digital platform changing marketing? It already has!

Whatever niche you're in you have probably gathered by now that without a significant e-mail list of potential prospects it's pretty difficult to generate sales online. This is because most people don't buy on the first visit to a Web site even if it offers exactly what they're looking for. In fact research has show in can take up to 7 or more marketing attempts before a customers gets his or her wallet out.

This being the case, it's imperative that you build up a list of prospects that you can market to on a regular basis. All the big names in Internet marketing have huge lists hence the phrase "the money is in the list" although this isn't entirely true(a truer phrase would be "the money is in the relationship you have with your list). One thing is for sure is that without a good list your dead in the water.

Why? Think about it. If you don't have a list you're at the mercy of traffic generation techniques where the system can change at the drop of a hat. Consider pay-per-click advertising. It used to be cheap for selected keywords and you could bid for about 10-15 cents a click. Now you could pay $2 -$3 or even more a click depending on your niche.

With a large and growing list YOU control the traffic. You send out one broadcast to your list from your auto-responder and depending on your click through rate you can drive hundreds or even thousands of visitors to any site on the web.

So how do you go about doing it and how do the so called "guru's" build their list into the thousands so fast. In the Internet marketing niche one of the best ways is through Giveaway events. These events are held year round and usually coincide with holiday's such as the fourth of July, Thanksgiving, etc. Essentially a group of marketers get together and agree to giveaway gifts (either their own or someone else's) in exchange for members joining their lists via their squeeze or landing pages.

A big giveaway can have hundreds of people looking to join as members take advantage of what's being offered for free. If your gifts are good and most events allow you to add at least one product, then you may receive 50 to 100 or even more subscribers from each event. Often times these sites will allow you to upgrade as a contributor. This allows you to pay a fee in return for being able to list multiple products (more products, bigger list). It may also allow you to provide a one time offer.

A one time offer, as the name suggests, will only be offered once and is usually a lot cheaper than the member could buy anywhere else. This enables the gift contributor to earn some cash from the giveaway as well as building his list.

The second technique is a form of join venture (JV) known as an ad swap. Here two marketers both with similar size lists agree to e-mail each others lists thereby building subscribers together. The problem in the past is that it needed an element of trust that both parties will indeed do this and that they are being honest about the size of their lists. This problem has recently been rectified by a site called safe swaps where Internet marketer's can join and list sizes can be verified.

Finally probably the best way to build your list is to have your own in-house affiliate program if you own your own product or Web site. This way affiliates build your list for you in the hope that they will benefit from sales of your product. A good affiliate program which offers a high percentage commission to affiliates can truly build a list at lightning speed.

Use these techniques to build your lists, find partners and generate money online. By doing so, you can excel at Internet marketing and start building lasting relationships that will produce dividends for years to come. To learn about the system I've personally used to educate myself about these techniques, click here. Often times having someone else show you how to take advantage of these opportunities is the best and fastest way to start making money online.

The Biggest Event of My Career: July 21st, 8PM

As many of you know, I've dedicated that last 15 years of my career to Internet marketing and search engine optimization. I've recently partnered with Internet marketing legend Greg Cesar to create SEO The Easy Way, an online program that reveals my most closely held search engine optimization secrets.

This coming Wednesday, July 21st, Greg and I are holding a live online event for the first 1,000 individuals who register click here. Due to the nature of this webinar, and the content being shared, we anticipate that it will fill up quickly. In fact, since this post has gone live, we only have about 172 spots left.

I've achieved #1 rankings for some of the Internet's most competitive keywords: "internet marketing expert", "marketing expert", "marketing blog", and dozens more. After launching a number of affiliate web sites and generating an online revenue stream that runs on autopilot (I get tons of organic traffic for free), I decided to share what I learned with the masses.

A couple of years ago I shared my expertise in SEO Made Simple. Since then, I've offered workshops and personal coaching. However, I was always looking for a way to share my search engine optimization techniques with the masses.

After meeting Greg, he encouraged me to start doing webinars, reaching larger numbers of people who wanted to improve the search engine rankings of their web site and blogs.  It wasn't long before I began sharing my experiences with those who genuinely wanted to see how I was achieving #1 rankings again and again!

If you want to learn about search engine optimization and are ready to start building a long term strategy for generating traffic (and online revenue), then register for Wednesday's webinar before it fills up.  Here's the registration link.