Ok, I got the traffic, what's next?

In my opinion, in order for you to get leads from your website, you need 2 things:1) Traffic2) Compelling contentYes, you have done all you can to improve your web site's searchability, buying paid inclusion ad to generate tons of traffic to your website. If you do not have content, people will still leave your site in no time and you still have no new customer, no conversion.You need compelling