This quiz from Brad Callen will determine whether or not you know your SEO.I thought I know my stuff but have admit that I didn't score 100. Just goes to show, as much as you think you know there's always more to learn... Enjoy!
On-Page Optimization
1. Your website sells Green Widgets - what is the best Title tag for your main page?
| a. | Get Green Widgets, Buy Green Widgets, Green Widgets, Green Widget |
| b. | We have Cheap Green Widgets with great prices and selection |
| c. | Buy Green Widgets | Discount Widgets |
| d. | Home | Greenwidgets.com |
2. Your site map has more than 100 links to your pages. Do you:
| a. | Create a hierarchy of links, and split up the site map into multiple pages. |
| b. | Keep adding new links, no problem. |
| c. | Add a second page to your site map and add new links to that. |
| d. | Stop adding links to your site map completely. |
3. How many words should you consider writing in a page of pure content (such as an article, a blog post or a product review)?
| a. | 100-200 |
| b. | 500-800 |
| c. | 200-400 |
| d. | 800+ |
4. What is the optimum keyword density you should aim for?
| a. | 2%-5%. |
| b. | Keep the content normal, but stuff the page with hidden text in alt tags, meta tags and "white-on-white" text to maximize keyword density. |
| c. | As much as possible, while keeping the content human-readable. |
| d. | Forget keyword density - search engines pay very little attention to it any more. Just focus on writing content that people will want to link to. |
5. What should you put inside meta tags?
| a. | Put your full keyword list in the meta keywords tag, and put your most important keywords in the meta description tag. |
| b. | Ignore the meta tags - search engines don't use them. |
| c. | Write a short description of your website in the meta description tag, and put your most important keywords in the meta keywords tag. |
| d. | Put your most important keywords in the meta keywords tag and don't use a meta description tag. |
6. How should you use images on your site?
| a. | Use the alt tag to accurately describe the each image, and include descriptive content around each image. |
| b. | Put your most important keyword in an alt tags followed by the word "graphic". |
| c. | Just use them wherever it is necessary from an aesthetic perspective, without regard for alt tags because they aren't really that important. |
| d. | Use alt tags to "hide" your full keyword list so you can increase your page's keyword density. |
7. Which style tag is preferred by the W3C for emphasizing important text? replace "[" with "<"
a. [b]
b. [strong]
c. [heavy]
d. [bold]
Link Building
8. What types of websites are most trusted by search engines (authority sites)?
| a. | High PR websites |
| b. | .edu and .gov websites |
| c. | Low PR websites with lots of backlinks |
| d. | Medium to High PR websites with lots of backlinks from other high ranking websites |
| e. | Both b and d |
9. Which of these sites will provide the most valuable link?
| a. | A PR 7 website |
| b. | A PR 5 site closely related to your niche with strong backlinks from .edu and .gov (trusted) domains |
| c. | A website with hundreds of pages of duplicate content that is banned in the search engines |
| d. | A PR 6 website loosely related to your niche but with few 'trusted' backlinks |
10. Suppose that you were offered the following 4 choices as a link - which one would be the most valuable?
| a. | An optimized contextual link (a link as part of a page's content with proper anchor text) from a closely related PR 5 site's main page content |
| b. | A link on the links page of an unrelated PR 7 site - shared with 50 other links (and their two line descriptions) |
| c. | A link on the links page of closely related PR 6 site - shared with 20 other links |
| d. | A PR 6 link from a directory page with 10 other links only |
11. If you were building links for greenwidgets.com, what would be your strategy in choosing anchor text?
| a. | Buy high PR links from closely related sites that offer traffic as well as link wealth |
| b. | Use organic marketing tactics to encourage natural link growth using your site's content |
| c. | Submit articles to article directories and link to your site's inner pages in those articles to build 'deep' links |
| d. | All of the above |
12. Which of these four is the most important in assessing a link?
| a. | The anchor text |
| b. | The PR of the page you're getting the links from |
| c. | The number of outgoing links on the link page |
| d. | The title tag of the link page |
13. How many links should you get for your site in the first 6 months (on average)?
| a. | 50-70 links a month |
| b. | 100+ links a month |
| c. | As many quality links as you can |
| d. | 25-40 a month |
General SEO
14. What does PageRank technically measure?
| a. | The linking power carried by one particular link |
| b. | How many external, inbound links point to a particular page |
| c. | The number and quality of the links pointing to a particular page |
| d. | Your ranking position in the search engines |
15. What does the term "Sandbox" describe in reference to Google's SERPs?
| a. | The ranking factors affecting all new websites that are targeting highly competitive keywords before targeting less competitive keywords |
| b. | Google's system for penalizing sites exhibiting an overly-optimizing back-link structure |
| c. | Google's penalty for building too many links too quickly |
| d. | Google's play area for their staff during lunch break |
16. What is the best way for websites with very little content (like ecommerce stores) rank highly for competitive product terms?
| a. | They have a lot of natural links (one-way, contextual) with optimal anchor text from a wide variety of websites |
| b. | Their pages are stuffed with keywords and "white text" |
| c. | They use content-generating software to spam the search engines and attain false rankings |
| d. | They pay a lot of money to get high PR links |
17. Which of these will NOT get your site penalized in Google?
| a. | Thousands of automatically-generated pages built only for the search engines |
| b. | Building quality links at a steady pace |
| c. | Scraping (stealing) content from other websites |
| d. | Getting links from websites that Google considers to be from a 'bad' link neighborhood |
18. Which of these five methods will not give you an accurate estimate of the search demand in a niche?
| a. | Overture search term figures |
| b. | WordTracker.com numbers |
| c. | Nichebot.com |
| d. | Statcounter.com |
| e. | Google Suggest |
19. When designing the site structure of a website, which of the following statements is NOT a good idea?
| a. | Make a site map that points to each page on the site |
| b. | Attempt to make all pages accessible from the home page by at most 3 clicks |
| c. | Link all of your inner pages to all of your other websites |
| d. | Create a category structure that goes from broad to narrow |
20. Which is the best method of getting traffic to your site?
| a. | Pay-per-click ads |
| b. | Pay for high PR links so that you get a PR yourself, which will help boost your own search engine rankings |
| c. | Submit your website to search engines and popular directories, and focus on creating content |
| d. | Create quality content that people in your niche would want to link to, and then promote that content through article syndication, blogs and forums |
| e. | All of the above |
Ok, now that you've answered all the 20 questions, compare your answers to the answer sheet below. This was a fairly basic quiz, so if you get less than 10 right, you should seriously consider reviewing the material in this newsletter. However, if you got more than 15 right, congratulations - you've got the basics right. Make sure that you apply these principles to your websites as well, otherwise you wont see good rankings.
Answers Key:
1. c
2. a
3. b
4. d
5. c
6. a
7. b
8. e
9. b
10. a
11. d
12. a
13. c
14. c
15. a
16. a
17. b
18. d
19. c
20. e
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