Google Remains on Top

As most of you know, I'm nothing less than obsessed about Google - the world's largest search engine. According to HitWise, a major brand in online search engine measurement Google remains stronger than ever - just look at their stock price. Well, I'm actually talking about their dominance in the search arena.

According to HitWise, Google accounted for 63.98 percent of all US searches in the four weeks ending September 1, 2007. Yahoo! Search, MSN Search and Ask.com each received 22.87, 7.98 and 3.41 percent respectively.

Google an Increasing Source of Traffic to Key Industries
Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing August 2007 to August 2006, the Travel, Entertainment and Business and Finance categories received double digit increases in their share of traffic coming directly from search engines.

In short, never underestimate the importance of Google!