The best place to start is by visiting one of the largest collection of affiliate products, "ClickBank.com". There are others such as PayDotCom.com and Commission Junction, but I prefer clickbank as it gives me the variety I need and is simple to use.
When visiting clickbank, find the category most closely related to your website. By finding something that's relevant to your site, it increases the chances of your audience find the product(s) relevant. This segmentation increases your sell through rates.
Once you have found the proper category, you will see a listing of products. These products at listed or ranked based on a variety of factors. The ranking is important because it shows the most popular product (similar to a Google ranking). You can also sort the listing in a variety of ways. I prefer to sort by Gravity because this factor is an algorithm that essentially tells you how many of each product has been sold over the last 8 weeks. The more that are sold, the more popular the product and efficient the jump page which promotes the product. In a nutshell, the higher the gravity the EASIER it is to sell.
Also, be sure to look at the payout. If you can generate a fair revenue from selling the product $30 or more, you may consider promotion using Google or Yahoo! pay-per-click advertising. Your promotional methods are up to you but it all depends on choosing the right product.
More to come on finding and promotion affiliate products. Stay tuned....
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