With over 7 years of marketing on the web and SEO, I've seen it all when it comes to asking for link exchanges. What's so amazing is that the honest and straightforward approach is really the best. I've developed a number of email templates and tested multiple versions of emails asking for a link back to mysite or a link exchange.When you can provide something of value to a website or offer a valuable link in exchange for a link to your site, your chances of being successful are high. My recommendation is to research the potential partner's website and determine whether or not your site is a fit. Here is a sample letter (email) I've used in the past when requesting a link or link exchange:
Dear Webmaster, My name is ___________ and I am the webmaster of http://www.yoursitehere.com/. I have visited your site http://www.theirwebsiteurlhere.com/ and believe it would be a valuable resource for my website browsers. I’d like to exchange links with you and have already added a link to your website on my partners page at http://www.yourlinkspage.com/. I would ask that you provide back to my website. Doing so would offer a valuable resource to your website’s visitors and increase website popularity for both of us.
If you are interested in exchanging links, please add the following details to your website and let me know when you have done so. The details of our site are given below: Title: Your keyword phrase here | Second keyword phrase here URL: http://www.yourwebsite.com/ Description: [Place a description of your website here. Make sure you include your primary keyword phrase at least two times in a manner that seems natural]. Alternatively, you can just copy the html code Your keyword phrase | Second keyword phrase Place a description of your website here. Make sure you include your primary keyword phrase at least two times in a manner that seems natural.
If you are not interested in completing a link exchange at this time, please let us know and we will remove your link from our links page. Thank you for your consideration.
Kind Regards[your first name]webmaster@yourwebsite.com
If you are interested in exchanging links, please add the following details to your website and let me know when you have done so. The details of our site are given below: Title: Your keyword phrase here | Second keyword phrase here URL: http://www.yourwebsite.com/ Description: [Place a description of your website here. Make sure you include your primary keyword phrase at least two times in a manner that seems natural]. Alternatively, you can just copy the html code Your keyword phrase | Second keyword phrase Place a description of your website here. Make sure you include your primary keyword phrase at least two times in a manner that seems natural.
If you are not interested in completing a link exchange at this time, please let us know and we will remove your link from our links page. Thank you for your consideration.
Kind Regards[your first name]webmaster@yourwebsite.com
Use this as a template for starters and add your own flavor to each email. The key is to be genuine and make sure the website you're requesting a link from would be a good fit with your's. Customize each email appropriately and you will be successful in acquiring both one way and reciprocal links.
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