A Fresh Approach To Online Marketing: Article Brokering

Content is still king.. but where can you get it from? Workers in India, Malaysia and other foreign countries are now competing with Internet writers in the US, Canada, and England to deliver content for U.S. companies. By setting their prices low, they simply force native English speaking writers to drop their prices to keep up.

However, there are still American writers who can do a very decent job at $1 to $1.50 per 100 words of unique articles. The secret lies within finding them, but I will get back to that in a little bit.

So how’s this relevant to online marketing? Here’s an idea that’s been used in retail and e-commerce stores since the late ‘90s, yet for some reason it’s not very popular in the realm of article marketing. I like to call it “Article Brokering”, and it’s the same “dropshipping” business model that’s made people millions of dollars on Ebay. The idea is quite simple (the implementation isn’t as easy, though). In fact, I can narrow it down to 3 bullet points:

1) You find upscale clients who are willing to pay top dollar for QUALITY articles

2) You act as the “middleman” by finding a “supplier” (effectively, another writer) to do the job for a smaller fee than what you got paid

3) You verify what your supplier wrote, send it off to your client, pay your supplier, and keep the difference

It’s the same old real estate fixer-upper model. It’s the same old site flipping. And if you’re a content creator like me, then you work with internet marketers on a daily basis. So why haven’t you implemented this model yet?

There are numerous benefits to doing this as opposed to writing articles yourself.

First, a solid 500-word article should require quite a bit of time to research, compile, edit, and proofread. This takes me about an hour. As a content creator, how much can you charge for articles? Let’s say you charge $2 per 100 words. So that’s $10 an hour, right? In an eight-hour work day, you can earn $80 at the most. That’s not a lot of money for a very busy 8-hour work day that requires THIS much thinking. Wouldn’t you rather do half the work and earn two to three times more money?

Second, you can build a reputable brand doing this. Since you’re paying your suppliers for original content, you get full rights to it. Therefore, no one has to know that you’re outsourcing the labor.

Third, you quickly find a loyal clientele that uses you over and over for all of their content creation needs. I personally have 5 of those clients, and I get steady work from them on a weekly basis, which is very nice for an “Article Brokering” model that runs 80% on autopilot.

If you switch from being an Article Creator to being an Article Broker, you can still maintain a high standard of quality, without having to work as much. The key lies within finding an upscale clientele and a network of low-cost suppliers. The bad news is that this can be complicated if you’re inexperienced; however, with just a bit of effort, this is a lot easier than it sounds.

What do you think about this concept? Please leave your comments – we’re eager to hear from you.

Guest post by Vas Blagodarskiy, author of Article Brokering